Want to unlock greater success as an Insurance RVP?

Be, Do, Have: The Key to Success for Insurance RVPs

In the world of insurance, many focus solely on what they need to *do* to succeed—whether it’s making more calls or setting up more meetings. However, true success comes not from the actions you take but from *who you are being* while taking those actions. This shift from doing to being is central to the "Be, Do, Have" principle.

The Tree Metaphor

Think of yourself as a tree. Most people chase the fruit (results), but without strong roots (being), the fruit will never flourish. Your mindset, beliefs, and internal identity are the roots. If you nurture who you are on the inside, the external results will follow naturally.

The False Focus on Doing

Many RVPs believe working harder will lead to success, but without the right mindset, their efforts often fall short. Take Bill, an RVP who constantly struggled despite working long hours. Once he shifted his focus to *being* confident and capable, his actions aligned with his new mindset, and his sales dramatically improved—not because he did more, but because of who he was *being*.

Science Supports Being

Research backs this up. Studies in positive psychology, like Dr. Carol Dweck’s work on growth mindset, show that beliefs shape outcomes. When you operate from the identity of a successful leader, your brain reinforces this belief, guiding you toward actions that align with it. Success comes not from more effort but from shifting who you are at your core.

The Story of Mary

Mary, another RVP, was stuck in the "doing" mindset, grinding without results. After learning about *Be, Do, Have*, she focused on *being* a confident and successful leader. Her energy shifted, and soon her results followed. By focusing on being first, Mary achieved what had eluded her for years.

Practical Steps

To apply Be, Do, Have:

1. Visualize** yourself as the successful leader you want to be.

2. Affirm** your new identity with daily positive statements.

3. Embrace gratitude** to cultivate a sense of abundance.

Conclusion

As an RVP, the key to unlocking success isn’t just in doing more—it’s in being more. When you start by focusing on who you are *being*, the right actions will follow, and the results you want will naturally appear. Remember: success begins with being.