Michael FoxCoaching
Communication · Level 2

Beyond talking.
Into being heard.

Level 1 was the foundation. Level 2 is where marriages come back, teams stop bleeding, and hard conversations start ending in a hug instead of a wall. The Iceberg. The Master Moves. Twenty real examples. And a handbook you can hold in your hands.

10 killers
10 master moves
15 examples
THE SHIFT

From being understood
to understanding.

LEVEL 1

"Just get them to see it my way."

You explain harder. Louder. Cleaner. You marshal facts. You wait for the pause so you can insert your point. Every conversation is a mini-courtroom and you are the closing argument.

Result → they defend. Or shut down.
LEVEL 2

"What's actually true for them right now?"

You get curious before you get clever. You listen for the feeling under the words. You reflect. You own your 50%. You stop trying to win — because you finally understand the game was never about winning.

Result → they open. Then they hear you.

"Before I try to be understood, I will try to understand."

THE ICEBERG

Every sentence has
four layers.

Most of us react to the top one — the words — like it's the whole iceberg. The other 90% is underwater, doing all the damage. Masters listen for all four.

01

Words

The literal content. What was actually said.

Example

“You never listen to me.”

02

Feeling

The emotion underneath the words.

Example

Lonely. Invisible. Small.

03

Need

What they're trying to protect or receive.

Example

To feel like she matters to you.

04

Meaning

The story they're making it mean about them, you, and the relationship.

Example

“I'm not a priority in his life anymore.”

THE SIX LAYERS

Every conversation is
six conversations happening at once.

01

Context

The unspoken setup — mood, timing, history, who's in the room.

02

Content

The actual words being exchanged.

03

Tone

How the words land — warmth, edge, sarcasm, tenderness.

04

Body

Posture, eyes, hands, distance. Louder than the words.

05

Intent

What you actually want out of this conversation.

06

Impact

What the other person actually walked away with.

The gap between intent and impact is where nearly every relationship injury lives. You meant care; they felt criticism. You meant a joke; they felt a jab. Level 2 closes the gap on purpose — by asking: "What did that land like for you?"

THE TEN KILLERS

The ten habits that
kill every conversation.

You already know these. You've been on both sides of them. Below each — the exact sentence that replaces it.

01

Mind-reading

Assuming you know what they meant.

SAY THIS INSTEAD

“Before I react — what did you mean by that?”

02

Absolutes

“You always…” / “You never…”

SAY THIS INSTEAD

“In the last week, I've noticed…”

03

Kitchen-sinking

Dragging every past grievance into today's fight.

SAY THIS INSTEAD

“Let's stay on this one thing.”

04

Defending

Explaining why they're wrong to feel that way.

SAY THIS INSTEAD

“Help me understand what that felt like.”

05

Fixing too fast

Skipping past their feeling to hand them a solution.

SAY THIS INSTEAD

“Do you want to be heard, or do you want ideas?”

06

Score-keeping

Balancing their point with one of yours.

SAY THIS INSTEAD

Put your point down. Pick theirs up first.

07

Weaponized truth

Saying something true just to hurt.

SAY THIS INSTEAD

Ask: does this need to be said, said by me, said now?

08

Silent treatment

Punishing with withdrawal instead of speaking.

SAY THIS INSTEAD

“I need 20 minutes. I'll come back and talk.”

09

Third-partying

Complaining about them to someone else instead of to them.

SAY THIS INSTEAD

Say it to their face, kindly. Or don't say it.

10

The tone lie

Words are fine — tone is a knife.

SAY THIS INSTEAD

Match your voice to your words. Or say nothing.

THE TEN MASTER MOVES

Ten sentences that
change everything.

Memorize these. Practice them out loud. When the moment comes, reach for one before you reach for what you would have said.

01
Name it to tame it

“It sounds like you're feeling _____. Is that close?”

02
The clean reflect

“What I'm hearing is _____. Did I get it right?”

03
Owning your 50%

“Here's my part in this: _____.”

04
The pause

“Give me a second. I want to answer that carefully.”

05
The soft start

“I love you. Something's on my mind and I want to talk about it.”

06
The specific ask

“Would you be willing to _____ next time?”

07
The check-in

“Is now a good time, or should we come back to it later?”

08
The unqualified apology

“I was wrong. I hurt you. I'm sorry. Here's what I'll do differently.”

09
The bridge back

“I don't want to be right. I want to be close to you.”

10
The impact question

“What did that land like for you?”

FIFTEEN WORKED EXAMPLES

Same situation.
Different result.

The usual version — the one that keeps couples up at night, kills teams, and loses deals. And the Level 2 version. The words are close. The lives that follow are not.

01

The late dinner

Marriage
THE USUAL
She

You said 6:30. It's 8:15. Again.

Him

Traffic was insane. Why is this always a fight?

LEVEL 2
She

You said 6:30. It's 8:15. Again.

Him

You're right. I said 6:30 and I didn't call. That felt disrespectful. I'm sorry. What would help going forward?

02

The teenager's grade

Parenting
THE USUAL
Parent

A D? Are you serious? Are you even trying?

LEVEL 2
Parent

Talk to me about the class. What's actually going on in there? I'm on your team.

03

The money conversation

Marriage · Money
THE USUAL
Him

We can't keep spending like this.

Her

Oh so this is my fault now?

LEVEL 2
Him

We can't keep spending like this.

Her

It sounds like you're scared about where we're at. I want to hear it. Show me the numbers together?

04

The missed deadline

Work · Team
THE USUAL
Manager

This is the third time. What is going on with you?

LEVEL 2
Manager

I want to understand what's getting in the way. Walk me through your week. What am I missing?

05

The friend who ghosted

Friendship
THE USUAL
You

(silence) Fine. Two can play that game.

LEVEL 2
You

Hey — I miss you. I noticed we haven't talked. Everything okay?

06

The price objection

Sales
THE USUAL
Client

That's more than I expected.

You

Well, here's why we're worth it… (defends)

LEVEL 2
Client

That's more than I expected.

You

Tell me what you were expecting — and what the ideal outcome looks like. Let's back into it.

07

The in-law at the table

Family
THE USUAL
In-law

Oh, you're feeding him THAT?

You

Excuse me?

LEVEL 2
In-law

Oh, you're feeding him THAT?

You

Sounds like you have thoughts on it. I'd love to hear them later — one-on-one. Not at the table.

08

The apology you owe

Repair
THE USUAL
You

I mean… I said sorry already, didn't I?

LEVEL 2
You

I was wrong about how I spoke to you last night. I was tired and I took it out on you. That wasn't fair. I'm sorry.

09

“We need to talk.”

Marriage
THE USUAL
You

About what?? (panic)

LEVEL 2
You

Of course. I want to be present for it — can we do 7pm tonight, phone down, just us?

10

The raise ask

Work
THE USUAL
Them

I'd like to talk about compensation.

You

Now's not a great time…

LEVEL 2
Them

I'd like to talk about compensation.

You

I'm glad you brought it up. Tell me what you're thinking, and what would make you feel valued here.

11

The grieving friend

Loss
THE USUAL
You

At least he's not suffering anymore.

LEVEL 2
You

I don't have words. I love you. I'm here. Tell me about him.

12

The partner shutting down

Marriage
THE USUAL
You

Say something!

LEVEL 2
You

I can see you've gone quiet. Take the time you need. I'm not going anywhere.

13

Feedback to your boss

Work
THE USUAL
You

(says nothing, resents them for six months)

LEVEL 2
You

Can I share something? When decisions get made without me in the loop, I feel disconnected from the work. Could we do a quick Monday check-in?

14

The angry customer

Service
THE USUAL
Customer

This is unacceptable.

You

Ma'am, per our policy…

LEVEL 2
Customer

This is unacceptable.

You

You're right to be upset. Let me hear the whole thing — then let's fix it.

15

The prospect who won't call back

Sales
THE USUAL
You

(6th voicemail) Just circling back…

LEVEL 2
You

Hey — I'm not chasing. If the timing is wrong or I'm not the right fit, just say the word and I'll respect it. Otherwise I'm here whenever you're ready.

THE HARD CONVERSATION BLUEPRINT

Seven steps for the
conversation you're avoiding.

  1. 01

    Get clear before you open your mouth

    Write it down: what happened, what I felt, what I want, what I'm afraid this means.

  2. 02

    Ask permission

    “There's something on my mind. Is now a good time, or would tonight work better?”

  3. 03

    Soft start with love and ownership

    “I love you. I want to be closer, not more right. Here's what's up for me.”

  4. 04

    Speak from I, not you

    “I felt _____ when _____.” No accusations. No absolutes. No mind-reading.

  5. 05

    Hand them the mic

    “Now I want to hear you. What's true for you here?” — then close your mouth.

  6. 06

    Reflect before you respond

    “What I'm hearing is _____. Did I get that right?” Fix your understanding first.

  7. 07

    Land it with a specific ask — and a hug

    “Would you be willing to _____?” Then physical repair — hand, hug, look in the eye.

REPAIR

You will
blow it.

Masters aren't people who never miss. They are people who repair fast. The formula is short. Use it before the sun goes down.

  1. 1
    Name it

    “I want to come back to earlier.”

  2. 2
    Own it

    “The way I spoke to you wasn't okay. I was reactive.”

  3. 3
    Impact

    “I imagine that felt _____. Is that close?”

  4. 4
    Amends

    “I'm sorry. Here's what I'll do differently next time.”

  5. 5
    Reconnect

    A hug. A hand. A look. Repair is felt in the body — not just heard in the words.

THE 30-DAY PRACTICE

One shift per week.
A different life by month's end.

Week 1

Listen.

One goal: talk less. Ask one more question before you speak. Watch how much people open up when they feel heard.

Week 2

Reflect.

Practice the clean reflect once a day: “What I'm hearing is _____.” Watch what happens next.

Week 3

Own.

In every disagreement, find your 50% first. Say it out loud before you point out anything about them.

Week 4

Repair.

Complete one overdue conversation. The apology, the gratitude, the truth you've been sitting on. Do it kindly. Do it now.

MICHAEL FOX
LEVEL 2
Communication
Mastery.
The Handbook · 16 Pages
THE HANDBOOK · YOURS FREE

Every move,
in your hand.

A beautifully typeset 16-page handbook — the Iceberg, the Six Layers, the Ten Killers, the Ten Master Moves, fifteen worked examples, the Hard Conversation Blueprint, the Repair Formula, and your 30-day practice. Print it. Highlight it. Keep it on your nightstand.

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THE ASSIGNMENT

There is one conversation
you are avoiding.

You know exactly which one. You know exactly who it's with. You know exactly what needs to be said.

Say it. Kindly. Cleanly. From love, not from armor.
One sentence. Today.

COACHING

Ready to have the
conversation you've been avoiding?

One-on-one coaching helps you find the words, hold the ground, and walk into the room ready. It's what I do.

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