Michael FoxCoaching
The BTFAR Framework

Belief → Thought → Feeling → Action → Result

Most coaching works on actions. BTFAR starts one step earlier. Change the belief, and the thought, feeling, action and result change with it.

The chain

Five links. One starting point.

  • Belief

    What you hold to be true about yourself, money, clients and what's possible.

  • Thought

    Beliefs generate the thoughts you have before the call, the meeting or the ask.

  • Feeling

    Thoughts create the feeling — certainty or doubt, energy or dread.

  • Action

    Feelings decide what you actually do, and how consistently you do it.

  • Result

    Actions produce results — which then reinforce the original belief.

In financial services

Why more activity doesn't fix flat numbers.

An advisor who believes "people don't want to hear from me" will think twice before calling, feel hesitant, make fewer calls and get fewer appointments. The plan was fine. The belief was running it.

Go deeper with the TFAR Method, the Mindloop and the Knowing-Doing Gap.

Michael Fox — Mindset & Executive Coach for Financial Advisors, Insurance RVPs & Wholesalers.

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