Michael FoxCoaching
A framework developed by Michael Fox Coaching

BUILD → PERFORM → CHAMPION

Where are you right now?

Not in your career. Not based on your income. Not based on your title. Where are you in your performance?

Two people can have completely different incomes and still be dealing with the same challenge underneath. That's why the BUILD → PERFORM → CHAMPION framework, developed by Michael Fox Coaching, doesn't sort people into beginner, intermediate and advanced. The more useful question is:

What is keeping you from your next level?

Path 01

BUILD

Build the person capable of producing the result.

The core question

Who do you need to become to produce the result you want?

You know what you want. But something underneath your performance isn't strong enough, or steady enough, yet.

This has nothing to do with income or years in the business. You might be newer. Or you might have twenty years and a great book of business, and discover that an old belief about money, worth or rejection is quietly capping the next level.

For example: Imagine an advisor who has the list, the script and the time, and still finds a reason not to pick up the phone.

What we often work on
  • Self-image
  • Confidence
  • Beliefs
  • Fear and call reluctance
  • Procrastination and avoidance
  • Inconsistent habits
  • Goal clarity
  • Personal accountability
  • Emotional reactions
  • Low expectations
  • Following through
BUILD starts at the foundation of BTFAR →
Path 02

PERFORM

Close the gap between your potential and your consistent performance.

The core question

What would happen if your best performance became your normal performance?

You have the ability. You have the experience. You've had real success. The problem is that your best doesn't show up often enough.

You know you should make the call. Follow up. Ask for the business. Prepare for the meeting. Spend more time with the relationships that matter. You know which activities create results. The issue isn't knowing. It's doing.

For example: Consider a wholesaler who has a monster quarter, then lets activity slide for two months, then has to dig out again.

What we often work on
  • Inconsistent execution
  • Performance plateaus
  • Focus
  • Activity swings
  • Emotional consistency
  • Standards that slipped
  • Follow-through
  • Getting comfortable
  • Reactive vs. intentional days
PERFORM lives in the Knowing-Doing Gap →
Path 03

CHAMPION

When you're already excellent, discover what separates excellent from extraordinary.

The core question

What separates who you are today from the person capable of your next extraordinary result?

You already have confidence, discipline, strong habits, great relationships and a track record. Nothing needs to be fixed. That's the point.

You're not asking "what's wrong with me?" You're asking "how good could I actually become?" This is for the person who refuses to assume today's success is the ceiling.

For example: A top-performing RVP might already be winning, and still want to lead, think and decide at a whole different level.

What we often work on
  • Elite mindset
  • Strategic thinking
  • Identity expansion
  • Higher standards
  • Mental preparation
  • Decision-making
  • Focus and energy
  • Performance under pressure
  • Removing tiny gaps
  • Avoiding complacency
  • Purpose, leadership and legacy
See coaching plans →
Important

This is not a ranking of people.

CHAMPION doesn't mean "better person." BUILD doesn't mean "unsuccessful."

These paths describe the type of work that's likely to create the biggest improvement for you right now. That's all.

And people move between them. A top producer working at a CHAMPION level might find one BUILD-level belief holding back their recruiting. Someone focused on PERFORM might need to shore up a BUILD foundation first. It's flexible on purpose.

How it fits with BTFAR

BTFAR shows how. This shows where.

BTFAR explains how performance is created:

BELIEF → THOUGHT → FEELING → ACTION → RESULT

BUILD → PERFORM → CHAMPION helps you see where the greatest opportunity is right now. Simple as that.

Not sure whether you're in BUILD, PERFORM or CHAMPION?

Let's figure it out together. It's a confidential fit conversation, not a sales pitch.

See coaching plans