The Power of Your Subconscious Mind: How the Thoughts You Accept Can Shape the Life You Live

Opportunity Fear And Self-Talk

Have you ever wondered why two people can experience almost exactly the same situation and respond to it in completely different ways? Maybe they both have an opportunity to do something wonderful, something that could really make a difference in their lives. One person gets excited about it. They start thinking about what's possible, what they might accomplish, and how wonderful it could be. The other person looks at that same opportunity and immediately begins thinking about everything that could go wrong. What if I fail? What if I'm not good enough? What if I embarrass myself? And before they've even taken the first step, they've already talked themselves out of trying. Now, what's the difference between those two people? The opportunity was the same, the circumstances were pretty much the same, but the way they were thinking about themselves and what was possible was completely different. And I think that's something worth spending a little time talking about, because how often do we find ourselves doing the very same thing? The book I want to share with you today is one that I believe contains some wonderful lessons about the way we think and the beliefs we carry around with us. It's called The Power of Your Subconscious Mind, written by Joseph Murphy. And if you've been listening to this podcast for a while, you know how much I enjoy studying the mind, the power of our thoughts, and the influence our beliefs can have on the things we do. Well, Joseph Murphy spent a great deal of his life writing and teaching about those subjects. And what I particularly enjoy about this book is that it encourages us to become more aware of something most of us rarely stop to consider. The conversations we're having with ourselves day after day, often without even realizing we're having them. Think about that for a moment. You probably have conversations with other people all day long. You talk to your family, your friends, the people you work with, maybe somebody at the grocery store or the person sitting next to you on an airplane. But there's another conversation going on throughout much of your day, and it's the conversation you're having with yourself. Maybe you're thinking about something that happened yesterday. Maybe you're worried about something that's going to happen tomorrow. Maybe you're replaying a conversation and thinking about what you should have said. Or maybe you're imagining something wonderful that you'd love to experience. And a lot of the time, we don't even notice how often we're doing it. Our thoughts just seem to come and go, and we go along with them. But what if those conversations are influencing us more than we realize? What if some of the things we've been telling ourselves for years have become beliefs that are now affecting the way we behave, the opportunities we're willing to pursue, and even the way we feel about ourselves. That's really where I want to begin, because I think once we become more aware of those conversations, we can begin making some meaningful changes.

Conscious And Subconscious Patterns

Now, Joseph Murphy talks about the conscious mind and the subconscious mind. And I want to explain this in a very simple way, because I don't think we need to make it complicated. Think of your conscious mind as the part of your thinking you're aware of right now. You're listening to me, you're considering what I'm saying, and you can decide whether you agree with it or not. You can direct your attention towards something, make a decision, or deliberately think about an idea. Murphy describes the subconscious mind as the part of the mind where beliefs, habits, and patterns of thought become established and influence our lives, often without our conscious attention. Now, the mind is much more complex than a simple two-part system. And modern psychology doesn't describe the subconscious in exactly the same way Murphy did. But I think his basic illustration gives us a useful way to look at something we all experience. Some of our behaviors require a lot of conscious effort, while others become so familiar that we do them almost automatically. Think about learning to drive a car. Remember when you first started? You had to pay attention to absolutely everything. Where are my hands supposed to be? How hard do I press the brake? Am I close enough to the curb? What's that car doing? Am I supposed to turn here? There was so much to think about that driving could feel exhausting. But after you've been driving for years, much of it becomes familiar. You can have a conversation with somebody while you're driving, listen to music, and make all sorts of routine adjustments without having to think through every little movement the way you did when you were learning. Of course, you still need to pay attention to the road, but the basic skills have become much more automatic. And I think that's a wonderful example of how repetition can influence our behavior. Things that once required a lot of conscious attention can become familiar patterns. The same thing can happen with the way we respond emotionally, the expectations we have, and some of the beliefs we've developed about ourselves. Maybe somebody has spent years believing they're not very good at speaking in front of people. Maybe they had an embarrassing experience when they were younger, and ever since then they've been telling themselves, I'm just not good at public speaking. Now, every time they have an opportunity to speak in front of a group, what happens? They begin feeling nervous before they've even walked into the room. They imagine themselves forgetting what they want to say. They picture people judging them. And by the time the event arrives, they've spent so much time worrying about it that the whole experience feels overwhelming. But imagine somebody else who has a very different belief. Maybe they think, I enjoy sharing ideas with people. I may not be perfect, but I can learn, prepare, and do a good job. They're looking at the same activity, but they're approaching it with a completely different expectation. And that expectation can influence how they prepare, how they feel, and how they perform. Now, I don't want you to think that every difficulty in life is caused by a negative belief. That wouldn't be true and it wouldn't be fair. We all face real circumstances that can be challenging, regardless of how positively we think. But I do believe the way we interpret those circumstances can make a meaningful difference in how we respond to them. And that brings us to one of the central ideas in Joseph Murphy's book. He teaches that the thoughts and beliefs we repeatedly accept can become deeply rooted within us, and that those beliefs influence the results we experience. Murphy uses the language of impressing ideas upon the subconscious mind. And while I wouldn't want you to imagine that the subconscious is some magical machine that automatically produces whatever we ask for, I do think there's a very practical lesson here. The beliefs we repeatedly reinforce can influence what we notice, what we expect, how we feel, and what we're willing to do. Let me give you an example.

Beliefs That Shape Action

Imagine somebody who's been thinking about starting a business. They've got a wonderful idea, something they're genuinely excited about. But every time they think about taking the next step, they hear this little voice in their mind saying, People like me don't start successful businesses. I don't know enough. I'm probably going to fail. And because those thoughts feel so familiar, they begin treating them as facts. They don't even question them anymore. They simply assume they're true. Now, what if that person began asking themselves a different question? What if instead of saying, why can't I do this? they began asking, what would I need to learn to give myself a reasonable chance of succeeding? That's a very different conversation, isn't it? One conversation makes them feel powerless. The other encourages them to begin looking for possibilities. Maybe they start reading about the business. Maybe they talk with somebody who's already doing something similar. Maybe they take a small step and discover they're more capable than they thought. And notice what happened. They didn't magically create a successful business just by changing their thoughts. They changed the way they were thinking, and that helped them begin taking different actions. And those actions gave them opportunities to learn and grow. I think that's where these ideas become so useful in everyday life. You know, this reminds me of something we've talked about in previous episodes, especially when we discussed self-image and the knowing-doing gap. Sometimes we know exactly what we should be doing, but we still don't do it. We know we should make the phone call, have the conversation, take better care of ourselves, or begin working toward a goal. And yet something seems to hold us back. We might tell ourselves we're going to do it tomorrow, or next week, or when the timing is better. But sometimes the real obstacle isn't that we don't know what to do, it's that we've developed a belief about ourselves that makes taking action feel uncomfortable. Imagine somebody who believes they're naturally shy and terrible at meeting new people. Now, there's nothing wrong with being quiet or reserved. That's simply part of some people's personalities. But if that person genuinely wants to become more comfortable meeting people and they keep telling themselves, I can't do that, I'm terrible at it. Those words can make it harder for them to practice. They may begin avoiding situations that would help them become more comfortable. And because they avoid those situations, they don't get much opportunity to develop the skill. Then they look at the lack of experience and say, see, I knew I wasn't good at it. Do you see how that can become a cycle? And I think one of the most useful things we can do is begin questioning some of the beliefs we've accepted about ourselves. Not necessarily because every belief is completely false, but because some of them may be outdated, exaggerated, or based on experiences that don't have to define our future. Maybe you struggled with something when you were younger. Does that automatically mean you're going to struggle with it for the rest of your life? Maybe you made a mistake years ago. Does that mean you're somebody who always makes that mistake? Maybe somebody told you that you weren't very good at something. Does their opinion have to become your identity? Of course not. But sometimes we carry those ideas around for so long that we forget where they came from. They become part of the way we describe ourselves. I'm just not a morning person. I'm terrible with money. I'm not creative. I'm not very disciplined. I've never been good at relationships. And maybe some of those descriptions reflect habits or experiences we've had. But are they permanent truths about who we are? Or are they simply patterns we've become accustomed to? I think that's a question worth asking.

Auto-Suggestion And Honest Affirmations

Now, Joseph Murphy talks a great deal about the power of suggestion, and he encourages readers to become more intentional about the ideas they repeatedly bring into their minds. And this connects with something I really enjoy studying, which is auto-suggestion. We talked about that in our episode on Think and Grow Rich by Napoleon Hill. And the basic idea is that the things we repeatedly tell ourselves can influence our beliefs and behavior. But I want to make an important distinction because I think this is where people sometimes misunderstand affirmations. Let's say somebody is struggling financially and they stand in front of a mirror every morning saying, I'm a millionaire, I'm a millionaire, I'm a millionaire. Now, if they don't believe a word of what they're saying and they're not doing anything differently in their lives, how helpful is that really going to be? I think we'd be better off beginning with something that helps us develop a believable new direction. Maybe it's I'm learning to make better financial decisions, or I'm becoming more confident in my ability to create value and earn money. Or I'm taking steps to improve my financial situation and I'm willing to learn what I need to learn. Now, those statements may not sound quite as dramatic, but they can help somebody focus on possibilities and actions they can actually take. And as they begin taking those actions and seeing progress, their confidence may begin growing. I think that's important because we don't want to turn personal development into a game of pretending. We want to use these ideas to help ourselves become more capable, more hopeful, and more willing to do the things that matter to us. And Murphy places a great deal of emphasis on belief. He believed that an idea becomes especially influential when it's accepted with genuine conviction rather than repeated mechanically. Now, he approached this from a spiritual perspective, and some of his claims go beyond what science can establish. But I think there's something very meaningful about asking ourselves whether we genuinely believe the things we're saying. Think about somebody who tells you they want to become successful in their career. They talk about their goals, they tell you how excited they are, and they describe all the wonderful things they'd like to accomplish. But then you begin listening to the way they talk about themselves. I'll probably never get that opportunity. People like me don't make that kind of money. I'm not as good as the other people in my field. Now, there's a difference between wanting something and expecting that it's possible for you, isn't there? And I think that's where belief becomes important. Not because believing something guarantees it'll happen, but because our expectations can influence whether we're willing to pursue an opportunity, how we respond to setbacks, and whether we keep going when things become difficult. Imagine two people applying for the same position. One person believes they have something valuable to offer. They prepare carefully, learn about the organization, and walk into the interview ready to have a conversation. The other person is convinced they're not good enough. They may have similar qualifications, but they spend the entire interview worrying about making a mistake. They become so focused on how they're being judged that they have difficulty being themselves. Now, of course, either person could get the job. There are many factors involved in that decision. But wouldn't you rather approach an opportunity believing that you have something worthwhile to contribute than spend the entire time convincing yourself you don't belong there? And that's why I think the beliefs we carry about ourselves deserve our attention.

Imagination As Mental Rehearsal

There's another part of Joseph Murphy's book that I really enjoy, and that's his emphasis on imagination. He encourages readers to picture the results they desire and to experience as much as possible the feelings associated with those results. And I think imagination can be a wonderful tool when we use it thoughtfully. Let's say you're preparing for an important conversation. Maybe you need to speak with somebody about a difficult situation at work. Maybe you need to ask for an opportunity, discuss a problem, or share something that matters to you. Now, you could spend the next several days imagining everything that might go wrong. You could picture the other person becoming upset, rejecting your ideas, or criticizing you. And the more you imagine those things, the more uncomfortable you might begin feeling about the conversation. But what if you spent some time imagining yourself handling the conversation calmly and confidently? What if you pictured yourself listening carefully, expressing your thoughts clearly, and responding thoughtfully even if the other person disagreed with you? Wouldn't that be a more useful way to prepare? Now, the other person may not respond exactly as you've imagined. We can't control that. But you can use imagination to rehearse how you want to show up. You can picture yourself being patient, confident, respectful, and clear. And then you can practice the skills that support that picture. I think this is especially helpful because we use our imaginations all the time, whether we realize it or not. When we worry about something that hasn't happened yet, we're often imagining an unwanted future. We're creating pictures of things going wrong, conversations becoming difficult, or opportunities slipping away. And those imagined experiences can affect how we feel in the present. So why not become a little more intentional about what we're imagining? That doesn't mean ignoring real problems or pretending everything is wonderful. It simply means giving ourselves an opportunity to picture positive possibilities and prepare for them instead of automatically assuming the worst. Now, I want to bring this into the area of relationships because I think this is something almost everybody can relate to. Have you ever been upset with somebody and found yourself having an entire conversation with them in your mind? Maybe they said something that bothered you, and hours later you're still thinking about it. You're imagining what you wish you'd said. You're imagining how they're going to respond the next time you see them. Maybe you're even arguing with them in your imagination. And the funny thing is, the other person isn't even there. They're going about their day and you're having this whole conversation by yourself. Have you ever done that? Well, I think most of us have. And sometimes those imagined conversations can make us feel even more frustrated. We keep rehearsing the disagreement, and by the time we actually see the person again, we're already upset with them. But what if we began changing those conversations? What if we imagined ourselves speaking calmly, listening carefully, and trying to understand the other person's perspective? What if we stopped rehearsing arguments and began rehearsing the kind of conversation we'd actually like to have? Now, that doesn't mean every relationship problem will disappear. Some disagreements are serious, and some situations require boundaries or difficult decisions. But I do think we can make those situations harder or easier depending on the conversations we're having with ourselves before they even happen. And this connects with another idea we've discussed before, something Neville Goddard called revision. It's the practice of revisiting an experience in your imagination and picturing how you would have preferred it to unfold. I don't see that as literally changing what happened in the past, but I do think there can be value in reflecting on an experience, imagining a healthier response, and deciding how we'd like to handle a similar situation in the future. Maybe you had a conversation yesterday that didn't go very well. You became frustrated, said something you wish you hadn't said, or didn't express yourself as clearly as you'd hoped. Well, instead of spending the entire evening criticizing yourself, what if you took a few minutes to think about how you would have preferred to respond? Maybe you picture yourself staying calm, asking a better question, or taking a moment before speaking. And then, if a similar situation happens again, you've given yourself an opportunity to respond differently. I think that's a much more productive use of our imagination than endlessly replaying our mistakes.

Sleep Gratitude Prayer And Faith

Now, Joseph Murphy also writes about the moments just before we fall asleep. He believed that the mind is especially receptive to suggestions when we're relaxed and drifting towards sleep. And while the scientific evidence doesn't establish all the special powers he attributed to that state, I do think there's something worthwhile about paying attention to how we end our day. Think about what a lot of people do right before they go to sleep. Maybe they're watching the news, maybe they're scrolling through social media, maybe they're thinking about everything that went wrong during the day. They're worrying about tomorrow, replaying conversations, and thinking about all the things they still need to do. And then they wonder why they have such a difficult time relaxing. Now, what if we created a different routine? What if, before going to sleep, we spent a few minutes thinking. Thinking about something we're grateful for. Maybe we reflected on something good that happened during the day. Maybe we pictured ourselves handling tomorrow's responsibilities calmly and confidently. Maybe we said a quiet prayer, thanked God for the gifts in our lives, and allowed ourselves to release some of the things we can't control. I think that could be a wonderful way to end the day. Not because we're guaranteed to wake up the next morning with every problem solved, but because we're giving ourselves an opportunity to settle our minds and focus on something meaningful before we rest. And this brings me to a part of Murphy's teachings that I think connects beautifully with faith. Joseph Murphy often writes about the relationship between belief, prayer, and the deeper workings of the mind. He saw prayer as something more than simply asking for things. He emphasized the importance of approaching prayer with trust, expectation, and a sense of inner peace. Now, you know how important faith is to me. And when I think about prayer, I think about the difference between taking responsibility for the things we can control and turning over to God the things we cannot. Imagine you've got an important opportunity coming up. Maybe it's a business meeting, a job interview, or a conversation that could make a real difference in your life. You can prepare, you can do your research, you can practice, you can show up with a wonderful attitude and do the very best you can. But can you control what everybody else thinks? Can you control every decision another person makes? Can you guarantee the outcome? Of course not. And I think that's where faith can bring us a great deal of peace. We do what we're responsible for doing, and then we turn over the things that are beyond our control. We trust that God is with us, and we remain open to the ideas, opportunities, and guidance that may come our way. And sometimes, when we stop worrying so much about controlling every outcome, we find it easier to think clearly and recognize what we can do next. I think that's a beautiful way to combine faith with personal responsibility.

Expectations Of Others And Forgiveness

Now, there's something else I want to talk about because I think it's one of the most important lessons we can take from this book. We need to become more aware of what we're repeatedly telling ourselves about other people too. Maybe you've got somebody in your life who you find difficult to get along with. And every time you think about that person, you tell yourself, they're impossible. They never listen. They always make everything difficult. Now, maybe you've had some genuinely frustrating experiences with them. I'm not suggesting you ignore that. But what happens when you begin expecting every interaction with that person to be unpleasant? You may walk into the next conversation already feeling defensive. You may interpret something they say in the worst possible way. You may be less willing to listen because you've already decided how the conversation is going to go. And sometimes our expectations can influence the way we behave toward people, which can influence how they respond to us. So what if we became a little more curious? What if, instead of automatically assuming the next conversation is going to be difficult, we asked ourselves, how could I approach this person differently? What might I not be understanding? Is there a better question I could ask? Now, that doesn't mean every difficult person will suddenly become easy to deal with, but we may discover that changing our own approach creates opportunities for a better conversation. And I think that's worth trying. I also want to talk about forgiveness, because Murphy discusses the importance of releasing resentment and bitterness. And I think that's something many of us can relate to. Have you ever held on to something somebody did to you years ago? Maybe they treated you unfairly, maybe they said something hurtful, maybe they disappointed you in a way that was difficult to forget. And even though the experience happened a long time ago, you still find yourself thinking about it. Maybe you replay the conversation. Maybe you imagine what you wish you'd said. Maybe you feel that same frustration every time the memory comes up. Now, I don't believe forgiveness means pretending that something hurtful never happened. And it certainly doesn't mean we have to continue allowing somebody to mistreat us. We can forgive somebody and still maintain healthy boundaries. But I do think there's something valuable about recognizing when we're allowing an old experience to occupy more of our attention than we want to give it. Sometimes we can't change what happened. We can't go back and make somebody behave differently. But we can begin working on how we relate to that experience today. And I think that's a meaningful form of personal freedom. Now, I want to bring us back to the beliefs we hold about ourselves, because I think this is where so many of the ideas in Murphy's book come together. Imagine somebody who spent most of their life believing they're not particularly capable. Maybe they grew up hearing that they weren't smart enough, talented enough, or disciplined enough. Maybe they experienced some disappointments, and over time they began accepting those experiences as proof of who they were. Now, imagine that person begins questioning those beliefs. They begin recognizing that just because they've struggled with something in the past doesn't mean they're incapable of improving. They begin noticing the things they do well. They begin giving themselves credit for their effort. They start taking small steps towards something they've always wanted to accomplish. And little by little, they begin developing a different picture of themselves. Now, isn't that a wonderful possibility? Because sometimes the most meaningful change isn't simply accomplishing a particular goal. Sometimes it's discovering that we aren't as limited as we once believed. And I think that's one of the reasons I'm so passionate about studying the mind. The way we think about ourselves can influence so many of the decisions we make. It can influence what we attempt, how we respond to setbacks, and whether we're willing to keep growing. And when we begin changing some of those beliefs, we may begin seeing opportunities we previously overlooked. Now, I want to make sure we don't misunderstand something. Positive thinking doesn't mean that difficult things won't happen. It doesn't mean that if you believe strongly enough, you'll never experience disappointment, illness, financial challenges, or loss. Life simply doesn't work that way. And I don't think we should ever tell somebody who's going through a difficult time that they must have caused it by thinking the wrong thoughts. That wouldn't be fair, and it wouldn't be helpful. But I do believe that even when we can't control our circumstances, we can often work on the way we respond to them. We can look for helpful thoughts, seek support, make thoughtful decisions, and take the next step that's available to us. And sometimes that's where our power really is. Now, if you've listened to my podcast on atomic habits, you'll remember that we talked about how the little things we do consistently can gradually shape our lives. Well, I think there's a connection between that idea and what Joseph Murphy teaches. Just as we develop habits through repeated actions, we can also develop familiar patterns of thinking. Maybe we have a habit of expecting the worst. Maybe we have a habit of criticizing ourselves. Maybe we automatically assume that something is going to be difficult before we've even tried it. And those patterns can become so familiar that we stop noticing them. So what if we began practicing a different way of thinking, just as we might practice a new habit? Maybe every time we catch ourselves saying, I can't do that, we stop and ask, is that really true? Or is it something I've simply been telling myself? Maybe when we begin worrying about something that hasn't happened yet, we ask, what can I actually do about this right now? Maybe when we make a mistake, instead of telling ourselves we're failures, we ask, what can I learn from this? Those are small changes, but I think they can make a real difference over time. And something I particularly like about this approach is that we don't have to fight every negative thought that comes into our minds. We're human. We're going to have worries, doubts, and moments of frustration. That's normal. The goal isn't to never think another negative thought. The goal is to become more aware of what we're thinking and to recognize that we don't have to accept every thought as the truth. Just because a thought enters your mind doesn't mean you have to build your life around it. I think that's worth remembering.

One-Week Self-Talk Challenge

Now, I'd love for you to try something over the next few days. And I want to keep this simple because you know how I feel about learning something and then actually putting it to work. For the next week, begin paying attention to the way you talk to yourself. That's it. You don't have to analyze every thought. You don't have to walk around worrying about whether you're thinking positively enough. Just begin noticing some of the familiar things you say to yourself. Maybe you're about to do something new and you hear yourself thinking, I'm probably not going to be very good at this. Well, stop for a moment and ask yourself whether there's a more helpful way to look at it. Maybe you could say, I haven't learned how to do this yet, but I'm willing to give it a try. Or maybe you're facing a difficult situation and your mind begins imagining everything that could go wrong. What if you spent a little time imagining yourself handling the situation calmly and thoughtfully instead? And maybe before you go to sleep each evening, you take a few minutes to think about something wonderful in your life, something you're genuinely grateful for. Maybe you picture yourself becoming a little more confident, a little more patient, or a little more capable in an area that matters to you. And then the next day, look for one small action you can take that supports that picture. Because I think that's where the real value is. We can study wonderful ideas about the mind. We can listen to podcasts, read books, and learn from people who've spent their lives exploring these subjects. But if we never do anything differently, how much is really going to change? And that's why I want you to connect the way you're thinking with the way you're living. If you want to become more confident, look for opportunities to practice doing things that require a little confidence. If you want to become more patient, begin practicing patience in ordinary situations. If you want to become more successful in your work, think about the kind of person you want to be and begin developing the habits and skills that support that identity. And if you want to become more grateful, don't simply tell yourself that gratitude is important. Take a few minutes to genuinely appreciate the gifts you already have. Because I believe we begin making meaningful changes when the ideas we're learning become part of the way we actually live. Now, I want you to imagine something. What if you spent the next year becoming a little more aware of the beliefs you carry about yourself? What if you stopped automatically accepting every limiting thought that entered your mind? What if you began approaching opportunities with curiosity instead of immediately expecting disappointment? What if you spent a little more time imagining the kind of person you want to become and then began taking small actions that supported that picture? How might your life be different a year from now? I don't know exactly what would happen. Nobody does. But I think you'd give yourself a much better opportunity to grow. And I think that's a wonderful reason to begin.

Closing Questions For The Year Ahead

You know, when I think about Joseph Murphy's book, the lesson I keep coming back to is that we need to become more intentional about the ideas we're allowing to shape our lives. Because it's so easy to go through life repeating the same old thoughts, expecting the same old outcomes, and describing ourselves in the same old ways? But what if some of those descriptions aren't true anymore? What if you've grown beyond the person you used to be, but you're still thinking about yourself as though nothing has changed? What if you're more capable than you've been giving yourself credit for? And what if the next chapter of your life begins with something as simple as becoming willing to believe that more is possible for you? I think those are wonderful questions to spend some time thinking about. And I want to leave you with one more thought. You don't have to believe every thought that comes into your mind. You don't have to continue telling yourself the same story you've been telling yourself for years. And you don't have to allow an old disappointment, an old mistake, or somebody else's opinion to determine what you believe is possible for the rest of your life. You can begin developing a different conversation with yourself. One that's more encouraging, one that's more hopeful, one that helps you recognize your abilities and take responsibility for the things you can control. And maybe as you begin changing those conversations, you'll begin noticing changes in the way you feel, the decisions you make, and the opportunities you're willing to pursue. Not because every thought magically becomes reality, but because the way we think can influence the way we live. And I think that's something pretty wonderful to understand. So as you go through your day, I'd love for you to pay attention to one thing. What are you repeatedly telling yourself about who you are and what you're capable of? And if those conversations aren't helping you become the person you want to be, maybe it's time to begin having some different ones. Because you have a lot more influence over the direction of your life than you may sometimes realize. And wouldn't it be wonderful to begin using that influence a little more intentionally, starting today?